Page Titles and Page Meta Optimisation

Crafting targeted titles and descriptions

So many website creators ignore this basic part of good SEO. It is important to make sure that a keyword-rich page title is applied to every page of your website, and each one should be unique to describe exactly what that page is about.

It’s not that easy though… there’s a limit to how many characters will be displayed in SERPs (Search Engine Results Pages) for titles and descriptions, so creating the right message is more a work of art than a writing exercise!

Let us review and improve your page titles and meta descriptions

We’ll work with you to craft meaningful and actionable titles and descriptions and apply these to your pages. We also recommend creating a library of appropriate emoji characters, as these can make your listings stand out and become more clickable.

While we’re editing these sections of your pages it is also quick and easy to make sure other best-practice SEO techniques are in place — like how your site looks when shared on social platforms or messaging services.

What happens if I don’t do this?

If you don’t pay attention to your page titles, you are missing the single most important and easy ranking factor that Google pays attention to.

We come across MANY pages that are simply called “Services” or “Homepage” — Google can gain NOTHING USEFUL from a title like that. Instead, “💻 Website Design Services in Brentwood 📞 Call 01277 849443” looks more appealing and gives a far better explanation of what the page is promoting.

Combining a featured image also helps

It is essential to add a featured image to each page to give it the best opportunity of being presented well in search results and on social platforms. If you don’t, Google and WordPress will select one for you — or omit it altogether.